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Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Know your audienceAccording to a study conducted by Ahalogy and AcuPOLL Precision Research, Inc., Pinterest is largely used by women, mostly “Millennial Moms.” If your typical customer demographic is predominantly male, your marketing efforts would probably be better spent elsewhere. But if your business caters to women between the ages 15-29, you should consider creating an online presence on Pinterest.

Think like a content marketerUsers are looking for engaging content, which is why 59% of active Pinterest users go for Pins that lead to blog posts, articles, and even photos. The most popular topics on the platform are more visual (e.g., food, fashion, decor, etc.), so if you don't have highly visual content, then infographics, images from blog entries, and even photos of staff members also do the trick.

Look for inspirationGetting stuck in a creative rut happens to the best of us, so check out the boards that are saving your Pins to get some fresh insight. There's a good chance that people saving your Pins have related content that can help you gain insight into what your typical customer is interested in. Not only that, it also helps you identify trends and come up with new ideas for a marketing campaign.

Categorize your boardsBy creating and properly labeling multiple boards -- one for each of your products or services -- your users are able to engage not only with your general content but also with content they’re more interested in.

Determine posting frequencyExcessive pinning might overwhelm or simply annoy your audience, but not pinning enough might cause followers to lose interest. Create a posting schedule and gauge audience reaction before making any changes to the frequency of Pins.

In order to surpass the stiff competition, you’ll need all the help you can get, and that includes social media marketing. If you have any questions about Pinterest and how it can help your business grow, don’t hesitate to give us a call.

Published with permission from TechAdvisory.org. Source.

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Make your SMB stand out on social media

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge. Stay one step ahead of the rest with these tips:

Come up with and implement a media crisis management planIt’s normal for businesses to go through a crisis or two. Avoid embarrassing public relations nightmares by having a social media crisis management plan in place and ready for implementation.

Create buyer personasSocial media data is a great tool to gather information about your potential customers, and in doing so, create buyer personas. Buyer personas are comprised of generalized characters that help build an ideal picture of your business in the market. Key demographic information includes age, location, and even reasons for buying and product-related concerns.

Track the impact of your content marketingWhen it comes to content marketing efforts like blogging and social media, it’s essential to have a system to measure results. You can measure how these efforts impact your brand awareness by using metrics such as social media reach, brand mentions, media mentions, and branded searches.

Integrate user-generated content on social mediaBusinesses can utilize social media as a way to interact with consumers. This includes sharing some of their content on your own channels. Not only are user-generated content more cost-efficient, they also shorten the customer’s path to purchase.

Use Hootsuite to manage Twitter chatsA Twitter Chat happens when you use Twitter to talk about a common interest with others during a preset time. It's like an online chatroom where you add to the discussion by tweeting. Efficiently managing tweets and responses is integral. Fortunately, applications like Hootsuite simplifies the whole process. It easily monitors, searches, and saves Twitter Chats onto the Hootsuite dashboard for future reference.

Create better live broadcastsLivestreaming on social media platforms such as Facebook, Periscope, and Instagram is quickly gaining popularity. Before starting a livestream for your business, take time out to practice and prepare an outline before you roll the cameras. Don’t forget to promote it prior to the broadcast, and make sure you come up with a short and catchy video description.

All small- and medium-sized businesses are fighting for the same thing: the consumer’s attention. Business owners can’t afford to just blend into the background; if you don’t make a good, lasting impression, you might lose out on an opportunity to make money. And if you’re relying on social media and content marketing strategies to help you, make sure you are doing it right. If you have further questions, feel free to contact us!

Published with permission from TechAdvisory.org. Source.

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How to use Snapchat for your business

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.

Over 71 percent of Snapchat users are under 34 years old; as of 2015, the social network boasted over 100 million active users. It’s an ideal marketing option for businesses targeting a millennial audience. If you’re still unsure about Snapchat for your small business, consider these statistics:

    • 58 percent of college students are likely to purchase a product from coupons sent over Snapchat
    • 65 percent of Snapchat users contribute content on a daily basis
    • Only 1 percent of marketers are taking advantage of Snapchat, which means you can be an early adopter and gain a competitive advantage
Snapchat is a social media application that allows users to send pictures and videos - called “Snaps” - to others. The media sent can only be viewed for 10 seconds or less (you can specify the length), after which it disappears for good. You can add a Snap or multiple Snaps to create your own “story” which can be viewed by others for 24 hours.

The reason Snapchat is getting the attention of marketers is that it allows users to personally interact with brands. Instead of regular content, you audience gets a candid, behind-the-scenes look at your business. Also, by using Snapchat regularly, you’ll be able to keep your brand in the forefront of your audience’s mind. Then, when they’re making a purchasing decision between you and your competitors, they’ll choose you because of the relationship you’ve established with them. Now that you know what Snapchat is, the next step is to gain followers.

How to grow a following on SnapchatUnlike other social networks like Twitter and Instagram, hashtags don’t suffice when you want to get your audience’s attention. They have to find and add you - not the other way around. Even if you want to add other users so they could add you back, you can’t base the search on vague terms -- you have to know their Snapchat username to add them. Basically, Snapchat has no native discovery features.

In order to gain followers on Snapchat, you’ll need to use your online presence as well as other social media sites to create awareness and entice others to follow you. Here are some easy methods to get the ball rolling:

    • The “Add Me URL” feature - share a custom URL on other social media platforms that allow other users to quickly add you as their Snapchat connections. To do so, replace “yourusername” in the following URL: https://www.snapchat.com/add/yourusername
    • Promote your username in your social media profiles - promote your Snapchat username by posting it in other profiles to encourage people to add you. You can also share your username in email signatures, blog posts, and even your company website.
    • Share relevant content - plan an interesting series of Snaps to share with your followers and post all the details on other social media accounts along with your username and/or QR code image, this gives followers an incentive to connect with your brand.
    • Snapcode image as your profile picture on other social networks - take a screenshot and crop your Snapchat QR code image (Snapcode) and set that as a profile picture on your other social media accounts. Anyone who points their Snapchat camera at the code will automatically add you to their friends list.
Snapchat is one of the newest social media outlets to date. If you start building your brand on it now, you’ll be taking a huge step ahead of your competitors - especially now that Snapchat is catching up to Facebook and other social media giants. If you would like to know more about what Snapchat can do for your small- and medium-sized business, feel free to give us a call!
Published with permission from TechAdvisory.org. Source.

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IG Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

Jim Squares, director of product marketing, said in an interview with Fortune that “a two or three-week test period” will be carried out before releasing it to all its active advertisers. Let’s face it, the similarities between Instagram Stories and Snapchat ads are undeniable. But with Snapchat ads, they work mainly with larger brands and keep ads as unobtrusive as possible. If you want to collaborate with big boys like Netflix or Coca-Cola, you’re looking at a budget bigger than what you might have. By contrast, Instagram ads are self-serving and employ auction-based pricing.

When it comes to setting up and paying for video ads inside Stories, it’s a pretty straightforward process, much like Facebook advertising. Not only do you have the ability to target your audience, but the benefits of working with demographic and Internet-based targeting capabilities definitely give Instagram a competitive advantage. On top of this, users can expect more goodies when the format officially takes off. For the time being, Stories seems to be a simple yet efficient way to test out advertising placement.

Instagram also announced that analytics from Stories will also be included in the Business Tools dashboard, sharing basic insights including reach and impressions -- with a good chance of more analytics to be seen in the future. It’s estimated that up to 71 percent of US businesses will begin to market on Instagram in 2017, and these efforts will not go unnoticed since 75 percent of users initiate some sort of action after seeing a post.

It took Instagram quite a while before it rolled out any type of advertising or introduced any kind of business feature. When it finally did, however, they didn’t beat around the bush in monetizing the platform. Yet, several months after Stories’ initial launch, Instagram is already making plans to leverage its power.

That’s because Stories represents a stellar opportunity at getting back at its biggest rival -- Snapchat -- while simultaneously providing an immersive advertising experience. Because Stories take up the entire mobile screen, so will the ads. Sponsored Stories isn’t exclusive to just images; videos are an optional format for both advertisers and consumers alike. Meaning that full-screen multimedia truly makes it both an interactive and engaging experience. There won’t be a difference in engagement between organic and Sponsored stories; both enable viewers to like, comment and share.

It might not be the traditional once-upon-a-time kind of story, but Instagram’s latest feature is poised to bring happy endings to many -- if utilized properly, of course. If you are still uncertain or would like to ask further questions, feel free to give us a call. Allow us to partner with your business, so you can #succeed that much quicker.

Published with permission from TechAdvisory.org. Source.

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Why your business needs CRM

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your businessThe ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more. CRM scales with your business, meaning it can handle larger data sets and more clients as you expand your sales operation.

Organizes your dataCRM software acts as a central database for all your sales records and transactions. This means important customer information can be retrieved in just a few clicks rather than rifling through thousands of documents, sticky-notes, and disorganized cabinets. And since CRM is hosted in the cloud, sales data, customer interactions, and other actionable information are available for the entire company.

Improves customer serviceYour sales team could be the most persuasive individuals in the world, but this means nothing if they can’t recall anything about their clients and their preferences. When your sales staff follows up on leads or existing customers, CRM will automatically retrieve contact history, past purchases, and customer preferences from your client database and display them on a single page during the call.

From here, sales representatives, armed with detailed customer information, will be able to recommend products and services that meet the client’s needs. So instead of struggling through a sales call, marketing employees can focus on delivering a professional sales pitch.

Streamlines your sales funnelCRM comes equipped with workflow management functions, supporting your sales pipeline in a number of ways. For example, you can configure your CRM to send instant follow-up emails when a lead visits a particular product page. You can even use automation to track where certain leads are in the sales pipeline and delegate the task to one of your closers.

Analyzes sales dataWith real-time sales information, business managers can track marketing campaigns and adjust their strategy accordingly. For instance, you might notice that click-through-rates for promotional emails and company newsletters are higher during Tuesday afternoon rather than Friday night. Having this information can help you focus your marketing efforts and message to generate more leads.

In addition, you can use CRM to analyze customer calling activity, market demographics, lead conversion rates, and key performance indicators to help inform future business decisions.

Understanding your customers can put you several steps ahead of the competition. If you need to manage contacts, eliminate time-consuming procedures, and improve your sales performance, CRM is the perfect business solution.

Contact us today to find out whether CRM is the right fit for your business.

Published with permission from TechAdvisory.org. Source.

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Using automation in SMB marketing

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks. Check them out here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a "Contact Us" form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so -- without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above -- that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Published with permission from TechAdvisory.org. Source.

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Grow sales with these social media options

Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, here.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it's hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them.
Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

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The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s website. Establish a solid corporate presence with the latest tools announced by Instagram:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap - and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.

The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.

For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.

Insights

Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.

This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.

Promote, promote, promote

Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.

Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.

Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelp

Published with permission from TechAdvisory.org. Source.

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How to market your SMB on Facebook for free

We all know you can buy ad space on Facebook. And while ads on the world’s largest social network are generally quite affordable, they still cost money - which as a small or medium sized business owner, may be in short supply. Thankfully, there are many ways to market your business for free on Facebook. Here are a few of the most popular methods.

Get your friends on board

A business is nothing without its fans...at least on social media. So after setting up your Facebook business page, your first order of duty should be to invite your friends to “Like” your company page. Bear in mind, we use the term “friends” broadly here. Really, you should be telling pretty much everyone you know about your business. This includes family members, colleagues, that random parent you chatted with at your son’s baseball game, and any acquaintances from all walks of life. The goal of this is to create a foundation of followers to build upon as you grow your business.

Create your brand identity

On Facebook, your brand needs to do more than simply sell a product or service, because no one wants to interact with a company they feel is constantly trying to sell them. This is exactly why your brand should have a persona and human characteristic. In other words, you need a brand voice. So ask yourself, how should your brand sound? Should it be funny, easy-going, serious or inspiring? Once you’ve figured it out, ensure this voice is consistent in all your posts as it will help your audience form a relationship with your brand as they get to know it better. While you can and definitely should advertise different products or services your business offers, most of your posts should aim to entertain, inspire, and encourage social interaction. As your followers get to know your brand better, they will develop shared interests with it, which will eventually lead to trust. And when your audience finally trusts you, the sales will start to come in naturally.

Exploit algorithm changes

If you thought Google was the only platform that changed their algorithms, think again! Just like Google, Facebook also uses algorithms to determine the amount of organic reach your updates get. This raises an interesting question...how do you discover what algorithm changes Facebook has on the docket? Well, they occasionally post them on Facebook’s newsroom, so regularly check there to stay updated.

So once you’re aware of an upcoming algorithm change, how can you exploit it? Let’s look at an example. Back in the Fall of 2014 Facebook announced they’d begin to favor link posts with an image attached, over photo posts with the URL in the caption. Users who were aware of this change in advance and implemented it accordingly, were reportedly getting three times as much organic traffic by February 2015. Those who missed the announcement were left scratching their heads wondering what happened to their traffic.

Check your data

Many people believe there’s a best time and day of the week to share a post. While this is true, the actual day and time that’s best may be different from what you expect. While some people are quick to proclaim Tuesday and Thursday mornings are the best time to post, the reality is the best time to post depends on your unique business. Everyone’s audience is different, and results will vary from business to business. So while some SMBs may discover they have their audience's full attention on Tuesday and Thursday mornings, others may learn their customers are most engaged on Thursday and Friday evenings. So how can you find out when your audience is watching? Check your page’s Insights tab. This will provide you a plethora of information about your customers, including the days and times when they’re on Facebook.

While all these tips to market your business on Facebook are free, bear in mind you’ll need to invest a significant amount of time if you want to see results. To really succeed with Facebook marketing, you need to regularly interact with the platform - and not just treat it as an afterthought.

To learn more about how your business can leverage Facebook and other social media platforms, give us a call.

Published with permission from TechAdvisory.org. Source.

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Get ahead in social media with these 10 tools

As a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those social media updates, you know in the back of your mind your business can surely benefit from them. They can help you gain new customers and increase profits in the process. So how can you find the time to get it done? These 10 tools can help you better utilize your social media marketing time, and help produce more results.

Headlines

Let’s face it, most small business owners are not experts at writing compelling headlines. Thankfully, there are several social media tools that can help you get it right. Here are two of them.
  • Headline Analyzer - When it comes to spurring people to action, appealing to emotions can be very effective. This free tool analyzes and scores the emotional aspect of your headline and then informs you of which emotions are being communicated the loudest.
  • Optimizely - It’s one thing to hear a so called expert claim that a specific type of headline will work, and it’s another to see it for yourself. This tool enables you to A/B test your headlines, images or variations of them to see which are most effective.

Content Generation

When you’re generating new blogs, marketing messages and other content on a regular basis, sometimes the creative juices run dry. This is where these three tools can come in handy.
  • Portent - Whether it’s blogs, memes, videos or other social content, Portent provides easy idea generation. Simply enter a subject you want to create content for, and Portent will give you some ideas.
  • Hubspot Blog Topic Generator - Similar to Portent, but for blogs only. Enter three topics into this tool, and it will instantly give you a week’s worth of blog titles to write about.
  • Banner Ads Creator - Creating an effective ad can be a real pain in the rump. But this easy-to-use tool enables users to generate ads almost effortlessly in a matter of minutes. Use it to create ads for Facebook, Twitter, YouTube, your website and more.

Management

Perhaps the most difficult part of social media marketing is the management aspect of it. These tools will help you be more efficient with your time and create maximum impact.
  • Social Rank - Curious to know which of your followers are most engaged? Well, now you can with Social Rank. This nifty tool enables you to identify, manage and organize your followers on Instagram and Twitter.
  • Riffle - Mingling with influencers can have a huge impact on the number of your followers. While doing that may sound easier said than done, this tool enables you to do just that. Riffle will help you find and connect with social influencers on Twitter, and engage with them when they’re active on the platform.
  • Hootsuite - How would you like to manage all your social media accounts from one location? That would probably save a lot of time, right? Hootsuite offers just that, and enables you to grow your brand by allowing you to schedule updates and engage with your audience from a single platform.

Video and Images

What many consider the bane of social media marketing, finding affordable images and videos on a weekly basis can be both frustrating and costly. These two tools will hopefully make your efforts a bit easier.
  • Unsplash - This tool gives you free access to thousands of high resolution photos that you can use however you please. And to ensure there is an influx of fresh new images to choose from, the service adds 10 new photos every day.
  • Mazwai - To go along with your free images, how about some free video? That’s exactly what Mazwai does, offering you the ability to download videos under the free creative common license. All you need to do is credit the video producer, and then you are allowed to use the footage.
We understand that for the small business owner, social media marketing can seem like a monumental chore, and we hope these tools will help make it a smoother process. If you need any advice or assistance with your own social media marketing, give us a call today.
Published with permission from TechAdvisory.org. Source.

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How to maximize your YouTube marketing

YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community. And the best part? It’s free! Here we provide some useful tips to make sure that your YouTube marketing campaign is a total success.

Keep it short and simple

Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested. This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely. There’s no fixed formula here, but the idea is to create videos that convey your intended message within five minutes at most. If you have the need for longer videos, simply split them into small segments - this is another great way to keep your visitors hooked and make them want to come back for more.

Use humor in your videos

Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing - just flashing a little sense of humor will do the trick.

Consider quality over quantity

With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition. It’s worth investing in a high-quality video camera if you’re serious about YouTube marketing. Each of your videos should contain helpful and engaging content. And before posting it live, make sure to ask for a second or third pair of eyes to go through it again. This way you can take out the fluff and polish the videos so they’re appealing to viewers.

Set engaging titles

When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video. The general rule of thumb is to keep it clear and concise, since long titles will be truncated in YouTube’s search results. Another thing is to refrain from using misleading titles that trick people into watching your video. Not only will your viewers hit the close button right away, this cheap trick will also have a negative impact on your video’s ranking.

Promote your videos

YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms. But this is no excuse to skimp on marketing. There are many ways to promote your videos to your specific target audience. Using relevant keywords and descriptions may help with organic traffic, but there’s also paid options like Google AdWords and Facebook Ads that will help you earn more exposure for your videos.

YouTube is a great tool to generate traffic and interact with your customers online. But do keep in mind that no matter how great your videos are, they won’t get seen if you don’t promote them well enough. If you want to learn how to maximize your YouTube marketing campaigns, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

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Getting started with Facebook advertising

With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly. If you haven’t tried Facebook ads, you’re truly missing out on one of the most powerful marketing tools out there. To that end, here’s a step-by-step guide to implement Facebook ads in your business.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

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