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VersaTrust has been serving the Texas area since 1997 , providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course. With the numerous options out there, finding the most suitable one is like walking into a maze without a flashlight or GPS. We spared you the trouble and rounded up the best CRM software options for 2016:

Since every business differs in terms of size, there is no one-size-fits-all when it comes to CRM. Thus, varying corporate sizes require unique CRM software that best addresses requirements. We’ll be taking a look at ideal CRM software options for the following categories: businesses in general, very small businesses and ones that are free.

Best CRM Software for Small Businesses: Salesforce

Salesforce has long been considered one of the top-tier CRM solutions, mainly due to its cloud-based nature coupled with full-featured capabilities that cater to businesses of every size. Typically, Salesforce is synonymous with larger enterprises, but that doesn’t mean small- and medium-sized businesses are denied the same perks. Enter Salesforce’s small business edition: with it, SMBs can utilize the robust set of CRM tools at an affordable rate.

 

Salesforce Small Business Solutions offer packages that are tailor-made for small businesses. With it you’ll be able to fully utilize all that Salesforce has to offer. In order for your company to really thrive, your CRM should be equipped with features such as lead generation, contact and opportunity management, sales forecasting, workflow automation as well as collaborative tools — all of which can be found in Salesforce. Also, the software is cloud-based, meaning that you can access data and files anywhere at anytime via mobile devices.

Best CRM Software for Very Small Businesses: Insightly

Underneath its simple and navigable facade lies a CRM software that is abundant with capabilities, all of which fit the bill for microbusinesses. Aside from the fact that it has the vital components small businesses really look for in CRM software, it’s also highly scalable to accommodate the growth of your company. Furthermore, Insightly is currently one of the more affordable CRM solutions on the market; there’s even a free version if you wish to test the waters. There are also paid plans available at a fraction of the price when compared with other CRM software solutions.

 

Even with the free version or paid plans that start at $12, Insightly doesn’t compromise utility with affordability. It comes equipped with all the vital CRM capabilities any microbusiness would need. This includes detailed sales reports, opportunity, contact and project management as well. It’s also scalable to meet the needs of your business as it grows. To top it all off, it’s a cloud-based CRM software allowing you to access data anywhere at anytime via Internet-enabled mobile devices.

Best Free CRM Software: Zoho CRM

Not having to pay for Zoho doesn’t necessarily mean it won’t deliver the necessary capabilities required from CRM software. Zoho CRM provides your business with all the core functions it needs. Moreover, it allows you to onboard up ten users for free. Courtesy of Zoho CRM’s mobile app, you’ll be able be access data regardless of time or location. Here are some of the other features that the free version of Zoho CRM has to offer:

  • 360-view – all the vital information is stored and displayed, allowing you to make the best business decisions. This includes contacts, sale cycles, pipelines, and discover trends. It also helps you identify opportunities.
  • Automation – spend less time dealing with mundane tasks by automating tasks such as lead generation, contact management, calendars and even call logs.
  • Collaboration – Zoho CRM doubles as a social media platform integrating with Twitter and Facebook to link contacts to their social media accounts. This allows you to see their updates as well as the interactions you’ve had on social media right from your dashboard.
  • Analytics – you can track sales as well as measure both business and employee performance via a range of reporting capabilities.
  • Security – with Zoho CRM, you are given full control over who can do what with the software. Besides creating individual user profiles, you can assign roles and even restrict access.

Unlike farms, the main component to a company’s growth isn’t fertilizer and sunshine. Instead, it’s competent CRM software that allows your business to reach its full potential. If you have any questions on customer relationship management software, feel free to get in touch with us. We’re more than happy to not only provide answers but also be part of your success.

Published with permission from TechAdvisory.org. Source.

Every time we learn about a cyberattack that has affected so many businesses, we invest in security technologies that will safeguard our systems. This year, however, social engineering attacks have taken center stage in the Rio Olympics. Using various scams, hackers can circumvent network security systems by convincing gullible users into giving away sensitive information. But spectators aren’t the only victims. Without knowing the most common social engineering exploits, your business’s data is also at risk. That’s why we have compiled four of the most frequently used social engineering scams to help protect you and your business.

PhishingPhishing scams are perhaps the most common type of social engineering attack. Usually seen as links embedded in email messages, these scams lead potential victims into seemingly trustworthy web pages, where they are prompted to fill in their name, address, login information, social security number, and credit card number.

Phishing emails often appear to come from reputable sources, which makes the embedded link even more compelling to click on. Sometimes phishing emails masquerade as government agencies urging you to fill up a personal survey, and other times phishing scams pose as false banking sites. In fact earlier this year, fraudulent Olympics-themed emails redirected potential victims to fake ticketing services, where they would eventually input their personal and financial information. This led to several cases of stolen identities.

Tailgating

What’s the best way to infiltrate your business? Through your office’s front door, of course! Scam artists can simply befriend an employee near the entrance of the building and ask them to hold the door, thereby gaining access into a restricted area. From here, they can steal valuable company secrets and wreak havoc on your IT infrastructure. Though larger enterprises with sophisticated surveillance systems are prepared for these attacks, small- to mid-sized companies are less so.

Quid pro quo

Similar to phishing, quid pro quo attacks offer appealing services or goods in exchange for highly sensitive information. For example, an attacker may offer potential targets free tickets to attend the Olympic games in exchange for their login credentials. Chances are if the offer sounds too good to be true, it probably is.

Pretexting

Pretexting is another form of social engineering whereby an attacker fabricates a scenario to convince a potential victim into providing access to sensitive data and systems. These types of attacks involve scammers who request personal information from their targets in order to verify their identity. Attackers will usually impersonate co-workers, police, tax authorities, or IT auditors in order to gain their targets’ trust and trick them into divulging company secrets.

The unfortunate reality is that fraudsters and their social engineering tactics are becoming more sophisticated. And with the Olympics underway, individuals and businesses alike should prepare for the oncoming wave of social engineering attacks that threaten our sensitive information. Nevertheless, the best way to avoid these scams is knowing what they are and being critical of every email, pop-up ad, and embedded link that you encounter in the internet.

To find out how you can further protect your business from social engineering attacks, contact us today.

Published with permission from TechAdvisory.org. Source.

While an impressive arsenal of weapons can help you win a battle, you need diligence, perseverance and sacrifice to win the war. But when that war is waged in the arena of calendar management, you’re dealing with a whole other monster. When scheduling meetings, uncontrollable factors like varying schedules and department-specific time constraints mean that the same war strategy won’t yield the same successful results. Allow Microsoft FindTime to lead your organization to victory in the battle of cross-organization meeting arrangement.

Before any meetings take place, you’ll need to download Microsoft FindTime first. Fear not, because this Microsoft Outlook add-in is easily downloadable and is 100 percent free. FindTime was developed to help you and your guests do just that — find time! Coordinating all attendees’ schedules, FindTime will iron out a time that works for everyone.

Just the thought of having to organize a meeting across your organization can stir up anxiety and elicit a huge sigh… Sigh! Why? On top of handling your own hectic schedule, you’re expected to juggle your attendees’ schedules as well. This would be the moment when telephone calls start to flood in and emails start to go back and forth, rarely heading toward a unified decision.

Bid adieu to all of that with Microsoft FindTime. Simply compose a new email or reply to an existing one and click the New Messaging Poll at the upper right hand corner. From there, choose the attendees, propose a couple tentative meeting times, and let the voting begin! Once a consensus is reached, a confirmation email is automatically sent to everyone attending.

What makes it even easier is that attendees can take a look at the visual summary that tallies all the votes, and who voted for what times. This lets you see what times the majority of people have chosen, giving you a chance to rework your schedule in advance if and when necessary.

Another plus is that to receive a Microsoft FindTime invitation, your friends and family don’t need an email address or even an Internet connection! Participants aren’t required to have Office 365 either; only the organizers need to access Office 365. This means that you can reach out to your friends, loved ones, and colleagues to organize your meetings, set up playdates, and even plan surprise birthday parties — the possibilities are endless.

For more info about Microsoft FindTime, feel free to send us an email or give us a call! Our experts will gladly answer your questions. We believe that time is money, and money is the last thing you’d want to jeopardize. Allow us to help safeguard your assets by ensuring that all the time you spend on the clock doesn’t go to waste. Every minute counts.

Published with permission from TechAdvisory.org. Source.

In computers, as in war, encryption is a way of encoding sensitive information so only authorized parties can make use of it. Unfortunately, computer hackers have developed ways to infiltrate your company’s network and systems, take your confidential data hostage, and unlawfully encrypt it. Pay them a ransom and you may or may not get it back.

The way in which these nefarious operators commandeer your information and deny you access usually involves some fairly sophisticated stuff. The ransomware they install on your system is essentially a virus that “locks up” your data, and it can’t be unlocked unless you pay them for the keys.

Some of these data-encrypting viruses are strong, such as the CryptXXX strain. It has been infecting businesses for the past few months, and its latest mutation can’t be quelled by decryption programs found for free on the internet.

Two relatively new types of ransomware aren’t quite as virulent as CryptXXX, but we’d like to bring you up-to-date on them nonetheless. Here’s a look at what they’re called, what they do, and how you can defeat them should your business be impacted.

PowerWare

The first of these recent ransomware varieties is called PowerWare, which also goes by the name PoshCoder. It imitates a more complex ransomware program called Locky, although with less effectiveness.

 

This spring, PowerWare was discovered attacking healthcare organizations through Windows PowerShell, a scripting application used for systems administration. Fortunately, programmers at hi-tech security firm Palo Alto Researchers were able to quickly create a decryption tool named “powerware_decrypt.py” that unlocks ransomed data with relative ease.

Implementing the fix, however, does call for a bit of technical know-how, so if your IT department is experienced in this area it shouldn’t be a problem. The code that can cure you from PowerWare is published online and is free.

BART

The second new ransomware breed that we should address is called BART. Instead of employing intricate information-encrypting algorithms to take command of your data, BART will stash away your files inside password-protected ZIP folders… and you have to pay for the password.

 

These infections aren’t hard to identify as the imprisoned files will appear with “.bart.zip” added to their original name (for example, “spreadsheet.xlsx.bart.zip”). Thankfully, not only are they easy to detect, but for antivirus firm AVG, they are easy to decode.

Applying the remedy that AVG has produced requires an unaffected copy of one of the files that’s been locked up. And if you can’t locate one somewhere on your network, a good IT services firm will be able to. The BART decryption tool is also available online at no cost.

The fact is, there are some shady, technologically savvy characters out there who are willing to do us harm. Keeping them at bay takes vigilance. So if your business doesn’t have the resources to stay safe and secure from threats like ransomware – or, in the event that you’ve been hit, you’re not sure how to recover your data without paying the ransom – call us today to talk things over.

Published with permission from TechAdvisory.org. Source.