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VersaTrust has been serving the Texas area since 1997 , providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Between your customers, vendors, employees and other moving parts of your organization, it can be difficult to find the time to focus on your business. On a daily basis, you likely have to deal with dozens of tasks, and oftentimes don’t finish them all. So how can you fix this? How can you be more productive, complete your to-do-list and get out of the office on time? There are a couple of key productivity principles and technology solutions that can help.

Have a single focus

When Bill Gates and Warren Buffet were asked what the single most important reason for their success in life was, both answered with a single word: focus. It is that important. When you work on one task for an extended period of time, the quality of your work is at its highest. What’s more, you’ll also finish that task in a shorter amount of time than if you had to stop and start it repeatedly due to distractions.

 

This principle of focus can be applied to many areas of business and life. Whether you’re writing a report, sharing time with your family, or simply reading a book for your own pleasure, the quality of that experience improves with the more uninterrupted time you dedicate to it. Now, when it comes to IT and technology, this same principle can have a tremendous impact on your business. Not only do technology distractions – such as constantly breaking computers, security breaches, and slow servers – hurt your productivity, but they also crush your spirits. How can you focus on growing your business like this? This is where an MSP comes in. They can help eliminate all IT interruptions so you get back to doing what you do best – running your business. What’s not to love about that?

Obey Parkinson’s law

If you ever pulled an all-nighter as a university student, you may be familiar with Parkinson’s law. The principle states that the time it takes to complete a task expands or shrinks depending on the time allotted for it. For example, when you were hitting the books in high school or college, you may have noticed that a few students (and maybe you were one of them) would put off an important paper or project to the last moment and still end up getting an A. While at the same time, other students would take weeks to complete the same project or paper and only manage a B. So how did this happen? This peculiar phenomenon is the magic of Parkinson’s law at work. When you have less time to work on a project, you focus only on the important aspects of it. Oftentimes this is all you need to do a good job.

 

So whether it’s a company meeting or the amount of time you put towards researching your next vacation, apply Parkinson’s law to increase everyone’s focus and ensure you’re not wasting valuable time on the task. As for your IT, give your in-house staff a reasonable, yet specific amount of time, to complete a task. This will ensure they finish the job in a timely manner, and then move on to other projects. Alternatively, you can simply outsource all of your IT to an MSP for a single, flat monthly fee, and never have to worry about it to begin with.

Use technology to become superhuman

As human beings, technology enables us to become more than we could have ever dreamed of. Apps like Evernote can enable us to remember every valuable piece of information we encounter. Cloud technology can bring a remote workforce scattered around the country together so they can work on the same project simultaneously. VoIP gives you the ability to video-chat with business partners, loved ones, and friends while they’re as far off as Bangkok or Baghdad. Technology is reshaping not only the business world, but also the life of every individual on the planet. So when it comes to your own business, is your company going to take advantage?

 

We hope that these productivity tips will help improve your life in and outside of the office. If you’d like to know more about how IT can transform your business, to make it more efficient and profitable, give us a call today.

Published with permission from TechAdvisory.org. Source.

LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.

Know LinkedIn’s purpose

Simply put, LinkedIn is not a content marketing platform. Yes, people do publish articles and posts, but if you have a small budget and are short on time, you will get more bang for your buck on social media networks that are more content marketing friendly. For example, Pinterest, Instagram, Facebook and Twitter are all far better options in this scenario. Many users are on these platforms to view content in one form or another. On LinkedIn, content can undoubtedly be viewed, but people are primarily there to make connections. Of course that doesn’t mean you shouldn’t post an occasional article on LinkedIn. It just means don’t make it the main source of your content marketing efforts.

Another way businesses misconceive LinkedIn is in terms of lead generation. Basically, you shouldn’t expect your LinkedIn page to generate a large amount of leads. As an SMB, your marketing budget is limited, so you’ll be better off using your advertising budget to drive leads to your actual website or even a Facebook business page. Your LinkedIn business page should be used instead to validate your experience, credentials, and professionalism. With that said, make sure your page is polished and updated with all this information.

Double down on business trips

We all know that LinkedIn is a great platform to connect with business colleagues. If you’re active on the platform, you likely have hundreds of connections. So when you make that next business trip, why not tap your network to book additional meetings in the city you’re traveling to? Ask yourself, which of your connections could help you extend your sales in that region or benefit your business in some other way? You don’t have to stick to business colleagues you know personally. You can create valuable new relationships by tapping your current LinkedIn network. To do this, search first and second degree connections using the geographic search option, and filter your results to job titles, industry, and company size of your ideal prospect. Once you’ve found potential contacts, see if you can get an introduction from one of your first connections, or simply InMail them and reach out yourself.

Your page is about your business—not you

A very common small business mistake on LinkedIn is making your company page about you, not your business. You may mistakenly create this page like your personal profile, listing accolades and job experience. What you should really be focusing on, however, is something much bigger: the story of your business or brand. A story will help engage your prospects, creating an impression in their minds, and also give you an opportunity to touch on the value your business provides to customers. Your profile should also include some of the top brands your business has helped. If one of your clients is Target, The Gap, Whole Foods or another big name, make sure to mention it, as it proves your credibility as a business or service provider.

Find talented hires

While big companies have the budget and time to post job openings on LinkedIn, as an SMB, there’s a good chance you’re lacking both. Fortunately, there’s an alternative way to find top talent on LinkedIn. Simply search for them yourself.

Before you get started, you need to know exactly what kind of hire you’re looking for. Think about people you already know who would be perfect for the job. While you may not have the ability or budget to hire them, look them up on LinkedIn and see their career path. What kind of roles did this person previously have? What kind of experience did he or she have before their current position? With this information in hand, now you can search for people who are in or have held similar positions, and will likely share qualities of your ideal candidate. Once you have a pool of potential applicants, reach out to them through InMail or a shared connection to see if they’re interested in your job.

Ask for help, and be helpful

Like all social media platforms, if you don’t engage with your connections, you’ll see little value generated from your time using it. However, with LinkedIn, the type of engagement you participate in can be extremely valuable for your business. All it requires is for you to ask for help or feedback. For example, if you have several logo designs for a new product and are unsure of which is best, share some of them with your network to get feedback. If you’re curious about a new productivity tool and wonder if it’s worth investing in, ask your network if anyone’s used it before. Oftentimes in the business world, people are happy to help you if you just speak up. However, don’t forget to return the favor. If you become the person who seems to only be taking advice without giving any in return, it can have a negative effect on your reputation.

If you’d like more ideas on how social media or technology can create value for your business, don’t hesitate to get in touch. Our IT solutions can help you overcome challenges, and create an even more valuable business.

Published with permission from TechAdvisory.org. Source.

 

Most business owners have an employee handbook. But when it comes to the online security of their business, often times this portion is either not adequately addressed, or not addressed at all. However, with cyber crimes an ever increasing threat, and the fact that employee error is one of the most common causes of a security breach, it is incredibly vital that your staff is informed of your policies. Here are four policies that every business owner should share with their employees.

Internet

In today’s business world, employees spend a lot of time on the Internet. To ensure they’re not putting your business at risk, you need a clear set of web policies. Here are three important ones to keep in mind:

  1. Employees should be using the Internet for business purposes only. While this is undoubtedly hard to avoid without blocking specific websites, having a policy in place should at least cut back on employees spending time on non-business related sites.
  2. Prohibit unauthorized downloads. This includes everything from music to games, and even data or applications.
  3. Accessing personal email should not be done on business devices. If employees must access their own email account during the day, they can do so on their smartphone or other personal device.

These are just a few Internet policies to get started, but you should also consider including information on your recommended browsing practices and your policies for using business devices (such as company phones) on public wifi.

Email

Just like with the Internet policy mentioned above, company email accounts should only be utilized for business use. That means your employees should never use it to send personal files, forward links or perform any type of business-related activities outside of their specific job role. Additionally, consider implementing a standard email signature for all employees. This not only creates brand cohesion on all outgoing emails, but also makes it easy to identify messages from other employees, and hence helps prevents spear phishing.

Passwords

We’ve all heard the importance of a strong password time and time again. And this same principle should also apply to your employees. The reason is rather simple. Many employees will create the easiest to crack passwords for their business accounts. After all, if your organization gets hacked, it’s not their money or business at stake. So to encourage employees to create strong passwords, your policy should instruct them to include special characters, uppercase and lowercase letters, and numbers in their passwords.

Data

Whether or not you allow your employees to conduct work on their own device, such as a smartphone or tablet, it is important to have a bring your own device (BYOD) policy. If your employees aren’t aware of your stance on BYOD, some are sure to assume they can conduct work related tasks on their personal laptop or tablet. So have a BYOD policy and put it in the employee handbook. In addition to this, make sure to explain that data on any workstation is business property. That means employees aren’t allowed to remove or copy it without your authorization.

 

We hope these four policies have shed some light on best security practices. If you’d like more tips or are interested in a security audit of your business, do get in touch.

Published with permission from TechAdvisory.org. Source.