Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a number of different reasons for this, but here is a common trap that a lot of social media newbies fall into. And it starts with your content creation.
If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.
If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.
Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.
Want more insights into growing your social media presence? Speak up today.
By accepting you will be accessing a service provided by a third-party external to https://www.versatrust.com/
6310 Southwest Blvd
Suite 110
Fort Worth, Texas 76109
Fort Worth:
Phone: (817) 595-0111
Dallas:
Phone: (972) 528-0142
Hours:
8:00 a.m. - 5:00 p.m.
Monday - Friday