Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment. Let’s take a look at 6 different ways you can utilize live internet video to increase your business value.
Make sure to invite as many viewers as you can, but remember that most live broadcasts can be saved and viewed later. This is a video you’ll likely want to keep available after it’s finished.
If there’s a good turnout make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.
Not only does this help to show existing clients the best way to use your product or service, it also allows potential consumers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos -- it’s an easy way to build a video reference library for sales and support.
Text based announcements and pre-recorded videos severely limit how you address the ‘fine-print’ questions from customers. Think of this as a chance to hold your own personal press briefing and address questions after your scripted announcement.
Socialmediatoday reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.
However, there are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables. Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.
By accepting you will be accessing a service provided by a third-party external to https://www.versatrust.com/
6310 Southwest Blvd
Suite 110
Fort Worth, Texas 76109
Fort Worth:
Phone: (817) 595-0111
Dallas:
Phone: (972) 528-0142
Hours:
8:00 a.m. - 5:00 p.m.
Monday - Friday